Koons’ augmented reality Snapchat artwork gets ‘vandalized’

Earlier this week, Snapchat launched a new augmented reality art exhibiting feature as part of a collaboration with the artist Jeff Koons.

ART, as it’s called, will plaster the digital artwork and sculptures of artists into geo-tagged physical locations across the world that viewers can see as a Lens inside the Snapchat app.

There has already been a backlash by some in the artistic community who are sceptical of corporations “putting up” digital art that they could potentially monetize wherever they would like. As a way to spark the conversation, earlier this week a group of New York-based artists mocked-up a “vandalized” version of Jeff Koon’s AR Balloon Dog.

The group didn’t hack Snap’s servers to vandalize the sculpture, the work is more simply a 3D digital recreation of the work placed on top of a photo of the same geo-tagged location as Koons’ work.

UCJ, UNILORIN.