🇫🇷France Treats Photoshop Like Cigarettes

From Sunday, in France, any commercial image that has been digitally altered to make a model look thinner will have a cigarette-packet style warning on it.

"Photographie retouchée", it will say, which translates to "edited photograph".

Anyone flouting the new rule could be fined €37,500 (£33,000) or 30% of the cost of creating the ad. The government is essentially trying to tackle persistent image-doctoring as a public health issue.

It's hoped the change will help tackle extreme thinness among models and body image problems among those who aspire to shapes they cannot hope to live up to because they were faked on a computer programme.

"Exposing young people to normative and unrealistic images of bodies leads to a sense of self-depreciation and poor self-esteem that can impact health-related behaviour," Health Minister Marisol Touraine said.

UCJ, UNILORIN.