UBS suggests iPhone 8 📱 will start at $900, will only two tiers and max at $1000

The consensus view on the iPhone 8/Edition is that it will be available in three storage tiers, with pricing starting at $999.

Reports to date have suggested a 64GB model at $999, a 256GB one at $1099 and a 512GB model at $1199 - but UBS analysts disagree.

UBS analyst Steven Milunovich and UBS associate analyst Benjamim Wilson said they "questioned the logic" of a $1,200 flagship iPhone.

They pointed out that Apple usually prices its flagship Plus models at a slight discount to Samsung's premium Galaxy Note devices "With the Galaxy Plus at $840 and the Note at [almost] $950, we think a $900 price tag for the base OLED model makes sense."

There seems little reason for it to worry overly about the price - certainly the difference between $900 and $999 is unlikely to deter too many buyers, especially once that's translated to a $4-5 difference on a monthly payment over two years.

UCJ, UNILORIN.