Etisalat confirms 9mobile as new brand name

The company’s new chief executive officer, Boye Olusanya, in a statement released, described the new name as presenting its “0809ja heritage” and “our evolution over 9 years of operations in Nigeria”.

Olusanya said, “Emerging Markets Telecommunication Services Limited, which previously traded as ‘Etisalat Nigeria’ wishes to inform its over 20 million subscribers, government, regulatory agencies and all relevant stakeholder groups that the telecommunication company has changed its name to 9mobile as a further testament of our unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator,” he said.

“Our new trading name, 9mobile represents our 0809ja heritage, our 9ja-centricity, and our evolution over 9 years of operations in Nigeria. Although our trading name has changed, we remain true to the same values on which our company was built", he added.

UCJ, UNILORIN.