Netflix Doubles on India🇮🇳 Investment, Snaps up 'Baahubali'⚔

Streaming service Netflix💻 has acquired the rights to stream S.S. Rajamouli’s war epic Baahubali: The Beginning and Baahubali 2: The Conclusion⚔ as it works towards strengthening its presence in India.

The deal is worth $4 million (around ₹5.5 crore)💰, according to a person familiar with the development who asked not to be identified.

🔈“On the content front we are doubling down on Indian investment to curate a compelling content library encompassing original and licensed titles. We are touching a pool of consumers with a great passion for diverse entertainment, offering global originals like Narcos, Stranger Things, The Crown and mainstream, star-driven Indian films that have wide appeal (e.g. our Shah Rukh Khan titles or recent acquisitions of top ones like Dangal and Baahubali),” said Jessica Lee👩‍💼, vice-president (communications), Netflix, in an emailed statement.

The Baahubali deal could be a game-changer in terms of viewership for Netflix, which entered India 18 months ago and was ranked No. 9⃣ among video-streaming apps in terms of monthly active usage in the first half of this year, on the basis of data collected across Android phones📱 by app analytics firm App Annie Inc.

Source: Duta

UCJ, UNILORIN.